Farmer’s Market is excited to announce the launch of our Biggest Loser Challenge! You’ve watched the show, you’ve marveled at the transformation the contestants make, you’ve wanted your chance -but you never thought you would have the opportunity. Your opportunity is NOW!
We’ll handle diet and exercise, just bring your gameface!
There are three key components to any effective weight loss regimen:
- A balanced diet with fresh fruits and vegetables as its foundation.
- A consistent exercise regime.
- Willpower and determination.
Throughout the course of this 10 week competition, we’re going to take care of 2 of these components for you. We’ve teamed up with the YMCA of Southwest Illinois and are proud to announce that each of the 10 contestants in the program will have full and complete access to any YMCA facility for the duration of the Challenge. That’s right! You’ll have access to state of the art equipment, and dozens of specialized group exercise programs – completely free of charge.
Your diet is crucial as well. Diets rich in fruits and vegetables have a big impact on your health. They lower blood pressure, reduce the risk of heart disease and cancer, and keep your appetite under control by lowering your blood sugar. Experts recommend 9 servings of fresh fruits and vegetables a day and we’re going to make that possible. Each week, Challenge contestants will receive a pre-loaded $20 Farmer’s Market Gift Card to help ensure that their diet is full of the ingredients of a healthy lifestyle.
Are you Challenge material?
The willpower and determination is all you have to bring to the challenge. In that vein, we’re looking the following qualities in our 9 contestants:
- First, you MUST be committed to following through with the Challenge to the best of your ability. Each contestant will be representing a District 118 Elementary School. The school that is represented by the winning contestant will have their Farmer’s 4 Education rebate for the month of November DOUBLED! Also, the students of the winning school will be treated to fresh made fruit salad courtesy of Farmer’s Market once a month for the remainder of the school year. As you can see, your efforts will mean a lot to the school you represent. Don’t shortchange them or yourself!
- Second, you MUST be willing to share your Challenge experience with the World. Yes, that means your weight will be published to any media channels of our choice. This includes, but is not limited to, our website, emails, and Facebook page. If you’re not willing to have your weight published in exchange for the opportunity to change your life, don’t apply for the Challenge! The 9 contestants will be people who recognize the life-changing opportunity they’re being provided by the YMCA and the Farmer’s Market.
- Lastly, you or someone close to you MUST be tech savvy enough to digitally document your efforts throughout the Challenge. Contestants will send us updates on their progress through written updates to our Facebook page, digital photos, and video clips if possible. Challenge contestants are also inspiring and motivational to everyone watching the Challenge and are encouraged to share their triumphs and failures with everyone.
How do I enter?
We’re looking for one (1) contestant from each of the 9 District 118 Elementary schools. Contestants can be parents, grandparents, aunts, uncles, even friends of someone enrolled in a District 118 School that is part of our Farmer’s 4 Education program.
To make yourself eligible for the Challenge, submit your story via email (rick@farmers4education.com). We’re not English teachers, this doesn’t have to be an essay. Just convince us that you’re ready to change your lifestyle and that you understand the value of the opportunity provided by the YMCA and Farmer’s Market.
There will be a $25 entry fee that each of the contestants will pay upon their enrollment in the Challenge. There will be a total of 10 Challenge contestants, 9 representing District 118 and I’ll be representing Farmer’s Market. The total entry fees ($250) will be presented to the winner of the Challenge upon its conclusion.
The Challenge will run from 9/14/09 through 11/22/09. There will be a mandatory weigh-in at the North Belt location of Farmer’s Market each Monday during Challenge. The weekly weigh-in will be conducted anytime during our business hours from 8am-6pm. If you cannot make it to our N. Belt location for the next 10 Mondays, please don’t apply.
Prizes? Yeah, we got prizes!
As mentioned above, the winner of the Challenge will receive the sum of the $250 entry fees paid by contestants. In the words of Billy Mays…”That’s not all!” Details are still being finalized but on top of the prize of having your lifestyle transformed, and on top of the $250 cash prize, there will be Rams tickets, Cardinals tickets, gifts from the YMCA of Southwest Illinois, and gifts from the Farmer’s Market as well. Suffice it to say, the Challenge Winner will collect an awesome prize package for their efforts. They’ll also take pride in the fact that their win led directly to the doubling of the November Farmer’s 4 Education rebate to the school they’re representing.
That’s it! Now send me an email (rick@farmers4education.com) and tell me why you should be one of the 9 Challenge contestants. Make sure you mention the school you want to represent throughout the competition. If you’re waiting for someone else to take the plunge first, I’ll be submitting my story to our Facebook page and our website later today so stay tuned.
We’ll be accepting stories from applicants through close of business Friday, September 11th.
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